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Online Advertising In The 21st Century

Internet marketing, also identified as online marketing is the process by which brands, services as well as goods are made known to the public via the internet. The 21st century has seen an increase in internet usage which in turn has resulted in the exponential increase of social media users. This has been aided by the advent of Facebook, Twitter, Instagram, YouTube and Google services. It is important to note that Internet marketing would not have been possible were it not for the technical know-how.

The availability of internet services has driven many companies to develop some internet presence to have a competitive edge against other companies. Under the umbrella term online marketing, Search Engine marketing, email advertising, social media marketing, affiliate programs, paid advertising blogs and websites are some of the strategies that are addressed.

Search Engine Marketing refers to making websites to rank high in priority upon search. During the web design stage, the website is deliberately made to have properties that make this possible. Social Media Marketing refers to the creation of traffic to a website which is a result of posting adverts to social media channels which are liked and shared on Facebook and Instagram, retweeted on Twitter or re-pinned in Pinterest, which are just examples of social media.

Email marketing is marketing done by sending emails to the potential or current customers by a business to make their new products, offers or new prices known. This is a useful method as it targets personal accounts of customers thus they can be easily read. Affiliate marketing programs as means of online advertising is where a customer is rewarded for their marketing antics that result in new customers. A the current customer can attract new customers by using any of the available online marketing strategies. Blog marketing is another method that has become quite popular. It involves advertisers identifying a blog that has a high traffic than having the blogger include their adverts on their page. The reader may access the pages of interest by clicking on the links provided by the blogger in their posts.

Companies and private entities have embraced internet marketing because of the benefits it presents. Parties interested in cutting marketing costs can use internet marketing as an advertisement tool. Internet navigation skills and internet connectivity are all it needs to market products online thus proving a cheaper method. Target marketing is possible using this method as seen in email marketing where specific individuals are reached. Online marketing is very flexible in terms of time. Internet marketing is not bound by seasons of time, thus can be carried out efficiently every day. The internet has made the universe a global village making advertisements accessible by anyone all over the world. Online advertising has become the key to competitive business in this generation.

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